Cisco's Strategy in Recessionary Times |
ICMR HOME | Case Studies Collection
» Business Strategy Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||
"We are confident that our aggressive strategy of investing in the business during the downturn and our focus on innovation, operational excellence, and productivity are driving our momentum and growth in the market. We believe that we are extremely well-positioned - by geography, in our customer segments, and in our key product categories - as economies around the world continue to improve and our customers increase their technology investments."1 - John Chambers, Chairman and CEO of Cisco, in February 2010. "When you face an economic challenge, focus on what we can influence, and not over or under react to things we cannot. It's a question of living in the world as it is, not the way we want it to be."2 - John Chambers, Chairman and CEO of Cisco, in July 2009.
Cisco's Strategy in Recessionary Times - Next Page>>
1] "Cisco Reports Second Quarter Earnings," http://money.cnn.com, February 03, 2010.
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies. |